Westinghouse Kitchen Range

This was my first major range project at Electrolux—over 50 SKUs across multiple categories, all unified by a cohesive visual design language. Achieving this consistency was a key challenge, especially as we pushed for a bold design shift from a traditionally conservative aesthetic.

Extensive consumer testing guided our approach, ensuring market readiness. I was involved in every stage, from concept generation and design refinement to model making, testing, and collaborating with the local R&D team in Adelaide to bring the vision to life