DESIGN LEADERSHIP - PROJECT MANAGEMENT - BRAND DIRECTION
Electrolux Dark Stainless Steel Kitchen Range
Launched in 2019 to celebrate Electrolux’s 100th anniversary, this was the first full suite of Dark Stainless Steel kitchen appliances on the market—widely embraced by trade and retail partners.
As lead designer for Food Preparation platforms, I collaborated closely with suppliers across Asia Pacific to refine design quality, materials, and finishes. Working with our European team, we established a unified global design language. Despite regional variations due to timing constraints, we successfully integrated common components, reducing both cost and complexity.
What was involved
- Project management
- Design leadership
- Global Design collaboration
- Design for cost
- Design detailing and design for modularisation
What was achieved
- Successful project launch in line within 1.5 years and aligned to Electrolux’s 100 year anniversary.
- Integration of new global UI modules into product architecture
- Aligned ways of working and global collaboration with European Design team for design language continuity
- Best in Class Good Design Award
