SUSTAINABLE INNOVATION - PROJECT MANAGEMENT - DESIGN LEADERSHIP
Grey is the new white
This project redefined industry standards in food preservation design. Advanced Development R&D had a breakthrough but struggled to gain product team buy-in. I led the design team in reframing the challenge, positioning grey as the new white.
Recycled materials make pure white difficult to achieve. Instead of compromising, we worked with suppliers to adjust the masterbatch, maintaining both sustainability and performance. This bold shift required significant investment and a rigorous global test plan to validate consumer perception and messaging.
The result? A world-first innovation, multiple awards, and the foundation for a globally expanding product range.
What was involved
- Project management
- Global research testing
- Change management
- Design leadership
What was achieved
- Successfully launched the world's first built-in refrigerator with an inner liner made of 70% recycled plastics.
- Delivered at a global scale, with research initiatives and deployment plans across all key markets.
- Established as the core sustainability feature in the Food Preservation range.
- Increased the overall recycled content in the Food Preservation category by 15%.
- Integrated the Recycled Inner Liner project module within one year, well after core architecture projects had passed the design stage
