DESIGN CONCEPTUALISATION - PROTOTYPING - AUGMENTED REALITY TOOLS
Project Fusion
- Reinventing the portable BBQ
Project Fusion marked Beefeater’s first ground-up redesign in the portable BBQ segment, fully embracing Electrolux’s Human Touch design philosophy.
We conducted deep market research—analyzing competition, retail presence, packaging, unboxing, assembly, and long-term usability. A detailed part count analysis ensured cost efficiency, strengthening the business case.
For the first time, we integrated Microsoft Hololens into our process, accelerating development with 1:1 3D visualization before committing to full-scale models.
Despite strong innovation, CAPEX reductions have delayed production—but the groundwork remains a benchmark for future designs
What was involved
- Design conceptualisation
- Design for cost
- Project management
- 360 Experience analysis
- Prototyping
- Implementation of Augmented reality & Virtual reality tools
What was achieved
- Successfully integrated the Electrolux Human touch design philosophy, first for an APMEA project
- Integrated the use of new technology for faster and more interactive development processes
