DESIGN CONCEPTUALISATION - DETAILING - DESIGN FOR MANUFACTURE
Adam Goodrum x Broached Commissions
– Hotel Hotel Collection
As part of the visionary Hotel Hotel project in New Acton, Canberra, renowned Australian designer Adam Goodrum collaborated with Broached Commissions to create a bespoke collection. More than just furniture, this project was an exploration of craftsmanship, storytelling, and the power of collective creativity—bringing together designers, artists, and artisans to redefine hospitality spaces.
The collection embraced individuality over mass production and included:
Feasting/Banquet Table
Dining Chairs
Outdoor Benches
Wooden Serving Trays
Each piece was crafted to complement the hotel’s philosophy—where design, art, and experience seamlessly converge
What was involved
- Concept generation and creative direction together with Adam Goodrum
- Creation of renders and client presentation material
- Design refinement and production detailing
- Engineering drawings and communication with local craftsmen
What was achieved
- Successfully maintained the design vision for the product from concept through to production
- Very high quality craftsmanship achieved within cost targets
- An example of a piece of art that has been developed as an accessible and functional design object for interiors.
- Achieved all projected timelines
